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Business of Art

The Program

The Business of Art: Financial Bootcamp For Playwrights, a partnership of The Lark and Playwrights of New York (PoNY), is a workshop which provides playwrights with free financial tools, education, and coaching to help support their lives as artists in New York City. The workshop is led by CPA and financial counselor Elaine Grogan LuttrullMinerva Financial Arts. Business of Art is designed to give playwrights the knowledge they need to make informed and effective financial decisions, and develop business and entrepreneurial skills that will lead to long-term success in their careers. The program consists of two parts:
  • Two-Day Workshop. The workshop takes place three times a year and focuses on a range of topics including goal setting, budgeting, cash flow, and investments. Playwrights are interviewed in advance of the workshop by Elaine, and then attend in cohorts of 12 participants over a two-day period. 
  • Advanced Sessions. We are creating a series of advanced sessions based the needs of playwrights. Classes are offered on a rotating basis and the curriculum continues to evolve. Past class topics have included: time management, taxes and health insurance, networking, negotiation, and pricing.

The Impact

This workshop has been an important milestone in the careers of participating playwrights as well as a launching pad for projects that may not otherwise move forward due to a lack of skills, resources, or both. Writers develop entrepreneurial skills, gain confidence in their business abilities, and are in a better position to shape a more sustainable career.

The Selection Process

Business of Art is free to participants. Participation is by invitation only.  

This program is currently on hiatus.

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