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Business of Art Program

The Business of Art: Class Descriptions

The Business of Art: Financial Bootcamp For Playwrights, a partnership of The Lark and Playwrights of New York (PoNY), is a workshop which provides playwrights with free financial tools, education, and coaching in an effort to support their lives as artists in New York City.

In June 2016, we are offered six classes led by Elaine Grogan Luttrull, Marsha Brooks, and Beth Blickers. Full descriptions of each of the classes and instructor bios are below.  Each class was free of charge to participants. 

These classes were designed specifically for people who are professional playwrights or for whom playwriting is their primary vocation. We will confirm your place in each class via email.


There are no upcoming classes.



Protecting Your Stuff 101

Just when you thought conquering the Hero's Journey was enough, the business of art rears its head.  And it does so repeatedly throughout your career. From acquiring the rights to a movie or writing about a living person, to protecting yourself contractually and making provisions for your work after your death, the need to make smart business/legal choices will be a part of every stage of your career. So whether you are just starting out and wondering if submitting your play means someone can steal your idea or you are looking back at a canon of work and asking who will make decisions for you someday, this is the panel for every artist who wants to make the smartest choices possible in the heroic journey of being a writer.

Time Management for Playwrights

This session explores the shortcomings in most time management techniques, particularly for creatives, whose schedules are not usually ordinary and predictable. Come prepared with an idea of how you spent your time in the seven days leading up to the workshop and get ready to be unbound by time!

Pricing Strategies for Entrepreneurial Playwrights

As playwrights become more entrepreneurial in crafting portfolio careers, discussions about pricing become more common. However, many creative entrepreneurs lack the basic vocabulary and economic understanding to participate in those conversations comfortably. This workshop will outline the four factors that affect the price for an entrepreneurial playwright’s work or time and assist participants in developing pricing strategies to enhance their own pricing practices.

To be or not to be a Sole Proprietor: the Pros & Cons of Entity Types

Playwrights write plays. But the “entity type” in which they write plays can have major implications for taxes, liability, and collaborations. Most playwrights are sole proprietors, meaning there is no separate entity to house the creative work they do. But others form LLCs, S Corporations, B Corporations, non-profits, or even partnerships. This course provides an overview of these entity types, including pros and cons of various types, and describes when and where certain entities might make sense within a creative career.

Excel for Playwrights

Your computer already contains one of the most powerful tools for managing a creative career, but unless you graduated from business school, you may not know how to use it.This Excel workshop will cover formatting, freezing panes, basic formulas, charting, and ways to categorize your data (income, expenses, contacts, and time) to make it suitable for your personal needs.

Investing for Playwrights

Does saving for retirement seem challenging? Does Investing seem intimidating?  It doesn’t have to be.  In this workshop specialized for playwrights with variable income, learn a few key resources about Investments to get you started immediately.  Whether you plan to retire in two years or twenty, there are things you can do to get your retirement savings on track.  Galia Gichon will share key techniques for taking the stress and uncertainty out of planning for retirement and investing for it - no matter how much money you have saved. This is a hands on workshop - specifically for playwrights. You will leave empowered and with a plan. Successfully manage your retirement, and have more time (and money!) to do the work you love.  You can’t afford not to attend - especially learning from an independent expert!


Elaine Grogan Luttrull, CPA is the founding owner of Minerva Financial Arts, a company devoted to improving financial literacy among artists and arts organizations through education and coaching.   Elaine also serves as the Department Head for Business & Entrepreneurship at the Columbus College of Art and Design, where she is an assistant professor.  Elaine previously served as the Director of Financial Analysis for The Juilliard School and in the Transaction Advisory Services practice of Ernst & Young in New York. Her presentations have been featured nationally by the DeVos Institute of Arts Management, Americans for the Arts, the Arts & Business Council of New York, Playwrights of New York, the Lark Play Development Center, Theatre Communications Group, the Juilliard School, the New England Conservatory of Music, the Ohio Art League, the Ohio Arts Council, the Greater Columbus Arts Council, the City of Bloomington, and the Foundation Center.  Elaine is the author of Arts & Numbers (Agate, B2 2013), and a regular contributor to Professional Artist magazine. She serves on the boards of the Center for Social Enterprise Development and the Short North Alliance.

Beth Blickers is an agent at Agency for the Performing Arts. Before joining APA,  she was an agent at Abrams Artists Agency, Helen Merrill Ltd. and the William Morris Agency, where she began work after graduating from New York University.  Beth has served on the jury panel for the Weissberger Award, Ed Kleban Award, the Lark’s PoNY Fellowship and Playwrights Week. She has spoken on panels and to classes across the country. She is a member of the Association of Authors’ Representatives, Inc.; board member emeritus of Theatre Breaking Through Barriers, a New York company that works with artists with disabilities, and the President of Literary Managers & Dramaturgs of the Americas (LMDA).

Marsha S. Brooks is a partner in the New York City law firm of Brooks & Distler. She has worked primarily in the areas of entertainment and intellectual property law for over 30 years. Ms. Brooks represents producers, writers, directors, rights owners and “for profit” and “not-for-profit” institutions in the fields of legitimate theatre, motion picture, television and “new” technology. She is general counsel for the National Alliance for Musical Theatre and New York Women in Film and Television, Inc. Ms. Brooks has been a guest lecturer on a variety of subjects in the areas of intellectual property and arts-related law at, among others, Stanford University School of Law, Columbia University School of Law, Fordham Law School, New York University School of Law, Hofstra Law School, Commercial Theater Institute, Symposia of the American Bar Association’s Forum on the Entertainment and Sports Industries, Showbiz Expo East and Duke University. Ms. Brooks recently completed her term as a co-Vice Chair of the Theatre and Performing Arts Division of the ABA Forum on the Entertainment and Sports Industries.

Galia Gichon is an independent personal financial expert with more than 20 years in financial services, including nearly 10 years on Wall Street and an MBA in Finance. She runs her own company, Down to Earth Finance, which addresses personal financial needs through seminars and individual sessions. She does not sell any investments or manage money.  She is a frequent speaker at Barnard College’s Athena Center for Leadership and Freelancers Union. She has been widely quoted in The New York Times, NBC, CNN, Real Simple and more. Previously, she worked at Bear Stearns and Nomura Securities. She is actively involved in angel investing through Pipeline Angels, Astia and Refinery CT.  Galia is also the author of My Money Matters featured on TODAY SHOW.  Please visit

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Playwrights of New York (PoNY) is committed to ensuring the creation of vibrant and diverse new American plays in the center of the theater world by providing rising playwrights with world-class artistic and financial support  to help them build sustainable careers. In addition to a one-year residency fellowship, PoNY 2.0 provides deeper and ongoing support to its playwrights through partnerships with The Lark, American Repertory Theater (A.R.T.) at Harvard University, Labyrinth Theater Company, and the Bush Theatre in London; access to opportunity and travel funds; Financial Bootcamp training; and a Rooted in NYC grant if the playwright elects to continue residency in New York City.  Past PoNY Fellows are Carson Kreitzer, Samuel D. Hunter, Katori Hall, Tommy Smith, A. Rey Pamatmat, Dominique Morisseau, Kimber Lee, Eric Dufault and, this year’s Fellow, Martyna Majok. For more information about Playwrights of New York, please visit: